Great teachers are also successful SELLERS! They know how to motivate and excite their students. Teachers who can effectively demonstrate marketing skills appear to be some of our better teachers. Use SELLING SKILLS for TEACHERS to hone your skills relating to advertising, promotion, public relations, publicity, and sales. Like good marketers the best teachers will know their audience, plan the campaign accordingly, and then motivate their students to buy into their product, which is education!
TABLE OF CONTENTS
Chapter 1: SELLING and TEACHING
• Not Just Selling!
Chapter 2: MARKET RESEARCH
• Knowing Your Customers • Recognizing Student Diversity • Identifying External Conflicts • Maintaining Relationships • Identifying Features & Benefits • Developing Marketing Skills
Chapter 3: ADVERTISING
• Legal & Ethical Advertising • Identifying Image & Message • Selecting Advertising Media • Advertising The Product
Chapter 4: PUBLIC RELATIONS AND PUBLICITY
• Promotional Activities • Selecting Promotional Tools • Promotional Materials • Mining Student Resources • Contacting The Media
Chapter 5: INDIVIDUAL & GROUP MOTIVATION
• Motivation & Behavior • Psychology of Learning • Appropriate Instruction • Strategies and Methods • Enhancing Student Learning • Using Praise & Rewards
Chapter 6: SELLING EDUCATION
• Building Trust Relationships • Developing Selling Skills • Presenting Features & Benefits • Selling Your Subject