SELLING for TEACHERS

Great teachers are also successful SELLERS! They know how to motivate and excite their students. Teachers who can effectively demonstrate marketing skills appear to be some of our better teachers. Use this interactive eBook to hone your skills relating to market research, advertising, promotion, public relations, publicity, and sales. Like good marketers the best teachers will know their audience, plan the campaign accordingly, and then motivate their students to buy into their product, which is education! These are skills for you to master with the help of this professional development iBook.

TABLE OF CONTENTS

Chapter 1: SELLING and TEACHING

• Not Just Selling!

Chapter 2: MARKET RESEARCH

• Knowing Your Customers • Recognizing Student Diversity • Identifying External Conflicts • Maintaining Relationships • Identifying Features & Benefits • Developing Marketing Skills

Chapter 3: ADVERTISING

• Legal & Ethical Advertising • Identifying Image & Message • Selecting Advertising Media • Advertising The Product

Chapter 4: PUBLIC RELATIONS AND PUBLICITY

• Promotional Activities • Selecting Promotional Tools • Promotional Materials • Mining Student Resources • Contacting The Media

Chapter 5: INDIVIDUAL & GROUP MOTIVATION

• Motivation & Behavior • Psychology of Learning • Appropriate Instruction • Strategies and Methods • Enhancing Student Learning • Using Praise & Rewards

Chapter 6: SELLING EDUCATION

• Building Trust Relationships • Developing Selling Skills • Presenting Features & Benefits • Selling Your Subject