to Graphic Arts
by
Dr. Robert Swerdlow,
Professor
New York
University
Apple
Macintosh Computer Required
Partial
Contents:
This complete electronic guide to printing and publishing is designed to serve as a basic resource for both the beginning student and the practicing professional. The new student will be aided by its clear, step-by-step approach to learning. The practicing professional will find that he or she is introduced to new information, new ideas, new equipment and new ways of accomplishing old tasks. Digital Guide to Graphic Arts contains close to five million bytes of digitized data.
Color Mixing - a companion application - is provided at no charge. It serves to supplement instruction with regard to additive and subtractive color theory. With it the user can experience, first hand and immediately, the results of varying percentages of the primary colors.
History of Communication • Evolution of Writing • Graphic Communications • Communication Model • How Printing Developed • Graphic Arts Industry • Scope of the Industry • Size of the Industry • How Paper Developed • Paper and Papermaking • Making Paper By Hand • Kinds, Sizes, and Weights of Paper • How Ink Developed • Ink and Ink Manufacturing • Mixing Inks • Selecting the Right Ink • Color Printing • Color Theory • Flat-Color Printing • Trapping • Process-Color Printing • Color Separation • Color Correction • Color Reproduction • Design and Design Principles • Job Planning and Layout • The Planning Process • Types of Layouts • Preparing the Layout • Layout Symbols • Layout Tools and Supplies • Type and Typography • Typefaces • Legibility • Readability • Appropriateness • Type Measurement • Printer's Point System • Measuring Tools • Manuscript Specifications • Copy Preparation • Copyfitting • Copy Measurement • Type Calculation • Hot Type Composition Methods • Cold Type Composition Methods • Creating Drawings • Pictorial Drawings • Technical Drawings • Scaling Illustrations • Cropping Illustrations • Clip Art • Creating Photographs • Principles of Photography • Types of Cameras • Taking Pictures • Processing Film • Making Prints • Using Photographs • Preparing Camera Copy • Types of Camera Copy • Making the Pasteup • Desktop Publishing • Computers • Printers • Scanners • Modems • Imagesetters • Word Processing • Painting and Drawing • Image Enhancement • Page Layout • Process Photography • Process Cameras • Process Films • Darkrooms • Making Film Positives • Line Photography • Line Copy • Halftone Photography • Continuous Tone Copy • Halftone Negatives • Contact Screens • Processing Graphic Arts Film • Relief or Letterpress Plates • Hot Type • Linoleum & Wood Blocks • Photoengravings • Stereotypes • Electrotypes • Rubber (Flexo) Plates • Gravure or Intaglio Printing Plates • Engravings • Etchings • Gravure Cylinders • Lithographic Printing Plates • Direct-Image Plates • Diffusion-Transfer Plates • Presensitized Plates • Xerographic Plates • Computer to Plate • Screen Process Stencils • Hand-Cut Stencils • Hand-Painted Stencils • Photographic Stencils • Duplicating Masters • Relief Printing • Platen Presses • Cylinder Presses • Rotary Presses • Gravure Printing • Etching Presses • Rotogravure Presses • Lithographic Printing • Offset Duplicators • Offset Presses • Operating Systems • Screen-Process Printing • Hand-Operated Screens • Power-Operated Screens • Specialty Screens • Digital Printers • Electrostatic Copying • Mimeo Duplicating • Spirit Duplicating • Finishing Techniques • Thermography • Binding Techniques • Hand and Machine Bookbinding
Single copy: Item
Number: 96 - 00DGGA $49.95 Site license: Item
Number: 96 - 00DGGAL $249.75
Pricing:
Site
Licenses: A Site is
defined as a single school. The Licensee may make multiple
copies of the program for use at the site and/or load the
program onto a network serving the site.
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Money-Back Guarantee: If for any reason the materials ordered do not meet your needs, return them within 30 days for full credit or refund, less shipping and handling charges.
Computer Requirements: Any Macintosh computer running System 6 or above.
Complete
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Barnegat, New Jersey 08005, USA