Marketing
S.1.1 The Complete Teacher™ seeks to
understand the needs of his/her students, their
parents, and others involved in the educational
process. (Establish your customer profile)
S.1.2 The Complete Teacher™ researches
the unique personal and social characteristics
of his/her students (i.e., ethnicity, gender,
language background, exceptionality, etc.) to
ensure that assistance and consultations are
appropriate to their situations. (Recognizes the
instructional implications of student
diversity.)
S.1.3 The Complete Teacher™ identifies
external factors (e.g., conflict within
students' families, low parental expectations,
peer relationships, gang-or drug- related
problems, malnutrition. etc.) and looks for ways
to minimize the negative effects of such
external factors on student learning.
S.1.4 The Complete Teacher™ performs a
wide range of activities that serve to help make
sure that he or she will continue to meet the
needs of students and getting value in
return.
S.1.5 The Complete Teacher™ identifies
the key elements influencing the establishment
and maintenance of successful relationships
within the educational community and develops a
policy of dealing with complaints or difficult
customers.
S.1.6 The Complete Teacher™ explores the
advantages and disadvantages of using different
instructional methods with differing
populations.
S.1.7 The Complete Teacher™ considers
market research information in identifying the
main promotional features that can be cited as
service benefits to members of the educational
community.
S.1.8 The Complete Teacher™ works to
develop (or improve) his/her advertising,
promotion, public relations and publicity, and
sales skills.
Advertising
S.2.1 The Complete Teacher™ identifies
the image and message(s) he/she wishes to convey
to the marketplace.
S.2.2 The Complete Teacher™ brings
information about a program (or service) to the
attention of potential and current students.
S.2.3 The Complete Teacher™ is familiar
with the relevant legal and ethical aspects of
advertising.
S.2.4 The Complete Teacher™ identifies
where he or she might seek assistance with
regard to meeting promotional and advertising
needs.
S.2.5 The Complete Teacher™ uses
advertising methods relevant to the educational
establishment.
Promoting, Public
Relations and Publicity
S.3.1 The Complete Teacher™ performs a
wide range of activities that serve to promote
the educational product in the minds of his/her
students as well as others within the
educational community.
S.3.2 The Complete Teacher™ identifies
the most commonly used tools of promotion noting
their advantages and disadvantages and also
explores non-conventional avenues that may be
suitable for promoting the educational
program.
S.3.3 The Complete Teacher™ designs and
produces various types of promotional materials
to help stimulate demand for the educational
program.
S.3.4 The Complete Teacher™ recognizes
and utilizes the individual talents and/or
practical and work experience of students to
help promote the educational program.
S.3.5 The Complete Teacher™ conducts
ongoing activities that are designed to help
ensure that an educational program has a strong
public image.
S.3.6 The Complete Teacher™ establishes
successful contacts with the media (e.g.
newspapers, television, magazines, etc.) for the
purpose of reaching local, regional, and
national audiences.
Motivating
S.4.1 The Complete Teacher™ uses an
understanding of individual and group motivation
and behavior to create a learning environment
that encourages respect for learning, active
engagement in the learning process, and
self-motivation.
S.4.2 The Complete Teacher™ maintains
currency with new approaches to human motivation
and teamwork that may apply to the educational
organization.
S.4.3 The Complete Teacher™ prepares
curricular and extra-curricular materials with
due regard for the psychology of learning.
S.4.4 The Complete Teacher™ adapts and
implements courses of study appropriate to
ability levels of students; to their interests
and needs; to the grade, subject, materials and
equipment available; etc.
S.4.5 The Complete Teacher™ understands
how students differ in their approaches to
learning and individualizes instruction through
questioning, assignments, special reports and
projects, etc.
S.4.6 The Complete Teacher™ uses varied
methodology appropriate to subject, and modifies
presentations as the need arises.
S.4.7 The Complete Teacher™ enhances
student learning through the appropriate use of
instructional materials and resources (e.g.,
computers, CD-ROM, videodiscs, primary documents
and artifacts, AV equipment, manipulatives,
local experts, etc.)
S.4.8 The Complete Teacher™ gives praise
where deserved and rewards good work or marked
improvement shown by pupils.
S.4.9 The Complete Teacher™ uses
appropriate techniques and strategies, which
promote and enhance critical, creative, and
evaluative thinking capabilities of
students.
Selling
S.5.1 The Complete Teacher™ applies high
ethical standards to the field of personal
selling and works to build trust relationships
with his/her student customers (e.g., creates a
favorable classroom climate; keeps confidences;
follows up on commitments made on a timely,
accurate and complete basis).
S.5.2 The Complete Teacher™ works to
develop his/her own personal selling skills
especially with respect to: communicating;
prospecting; closing the sale; dealing with
objections and complaints; and handling
rejection.
S.5.3 The Complete Teacher™ persuades
students and other members of the educational
community of the needs and beneficial outcomes
of particular programs or actions. He/she can
explain the differences between product features
and buyer benefits.
S.5.4 The Complete Teacher™ outlines the
general strategies for, and specific methods of
negotiating buyer resistance.
S.5.5 The Complete Teacher™ uses
consultation and negotiation skills including
dispute resolution techniques in solving or
helping to resolve classroom problems.
S.5.6 The Complete Teacher™ is aware of
the factors that influence people in making
buying decisions (i.e. emotional, rational,
patronage, and product buying motives) and can
recognize closing clues and describe methods for
closing sales.
